Mazzanti Jewellery
A premier UAE gold manufacturer creating exquisite 21K jewellery for wholesale and retail clients.
Category
Web Development
Client
Mazzanti Jewellery Factory
Start Date
Oct 29, 2024
Designer
DJewno Theme
Project Description
I developed and optimized MazzantiJewellery.com, a luxury bilingual (English/Arabic) e-commerce platform showcasing Mazzanti Jewellery Factory’s exclusive gold and jewellery collections across the UAE. The site reflects Mazzanti’s prestige and craftsmanship while enabling seamless online and offline customer engagement. It supports B2C and B2B operations, integrates branch location guidance for all Emirates, and streamlines sales with modern payment and automation systems.
THE STORY
Brand Identity & Luxury Positioning – Maintained Mazzanti’s premium image through refined UX/UI design, elegant typography, and high-quality visuals of jewellery collections.
WordPress E-Commerce Development – Built a multilingual site with category-driven navigation for collections, seasonal releases, and special offers.
Advanced Product Attributes – Added karat selection (21K, 18K), weight specifications in grams, and product details to enhance purchase confidence.
Branch & Location Automation – Integrated an intelligent customer service system to detect inquiries and direct customers to the nearest branch based on their Emirate.
Payment Gateway Integration – Supported flexible payment options including Visa, Mastercard, Apple Pay, Google Pay, Tabby, and Tamara for UAE customers.
Customer Service AI & Chatbot – Deployed ManyChat automation to reply instantly on WhatsApp, Instagram, and Facebook, covering pricing, availability, and branch locations.
SEO & Local Market Optimization – Implemented keyword targeting for “gold jewellery UAE,” “21 karat gold,” and product-specific searches to improve organic reach.
Social Media Integration – Connected Instagram, TikTok, and other channels to a central engagement system for consistent brand communication.
OUR APPROACH
Discovery & Brand Alignment – Aligned digital presence with Mazzanti’s luxury positioning and physical retail experience.
Design & UX – Crafted elegant, mobile-friendly layouts that enhance product imagery and ease of navigation for both English and Arabic speakers.
E-Commerce Implementation – Developed collection pages, product detail views, and attribute filters tailored for jewellery buyers.
Branch Finder Automation – Created a smart system to answer customer inquiries with Emirate-specific branch names and contact numbers.
Payment & Checkout Optimization – Ensured fast, secure transactions with multiple payment gateways to reduce cart abandonment.
AI-Powered Customer Support – Built automated responses for gold karat queries, product availability, and service hours.
SEO & Content Optimization – Applied on-page SEO best practices for jewellery industry keywords in both languages.
Testing & Quality Assurance – Verified cross-device compatibility, checkout reliability, and chatbot accuracy.
Launch & Maintenance – Ongoing updates to collections, SEO refinement, and system security to maintain peak performance.