Polaris – Performance Marketing & AI Video Ads
Polaris – I run performance marketing end-to-end on Meta and TikTok, produce the video ad creative with AI tools in-house, and built an AI agent that answers every inbound lead instantly in Arabic and English.
Category
Performance Marketing · AI
Client
Polaris
Period
2024 – Present
Project Description
Polaris needed a steady flow of qualified leads from paid social without a large creative team or a call centre. My role covers the full loop: campaign strategy and media buying on Meta and TikTok, a fast creative pipeline built on AI video generation, and an AI customer-reply agent that turns ad clicks into qualified conversations within seconds.
THE STORY
Campaigns are structured for testing: several hooks, formats and audiences run in parallel each week, winners are scaled and losers cut on ROAS and cost-per-lead. Creative is produced in-house with Seedance, Kling, Higgsfield and ElevenLabs and edited in CapCut, so a new ad variation goes from idea to live in hours rather than days.
OUR APPROACH
Inbound leads from ads land in a ManyChat + Make.com + Claude agent that answers in the customer’s language, asks the qualifying questions, and routes hot leads to the sales team with a structured summary. Weekly reporting covers spend, ROAS, CPL and creative performance so budget decisions are made on data.
What it delivers
- Continuous supply of fresh ad creative without a production crew
- Instant, bilingual first response to every lead, 24/7
- Sales team only handles qualified conversations
- Clear weekly ROAS / CPL reporting for budget decisions