Digital Marketing of Basr Dates
Basr Dates Digital Marketing – Delivered bilingual campaigns across social media and ads, increasing online sales by 42% and Instagram followers by 65% in 3 months
Category
Digital Marketing
Client
Basr Dates Trading LLC
Start Date
Oct 29, 2024
Project Description
I managed the digital marketing strategy for Basr Dates Trading LLC, a premium Emirati brand specializing in high-quality dates such as Sagai Nathri, Mabroom, Magdool, Safawi, and more. The goal was to increase direct online sales, expand reach across the UAE, and engage customers through bilingual (English/Arabic) marketing campaigns. Campaigns were designed to maximize impact during Ramadan and seasonal peaks.
THE STORY
Executed performance-driven ad campaigns across Meta, TikTok, and Google to boost sales.
Created bilingual marketing content that reflected Emirati heritage while appealing to international audiences.
Integrated ManyChat automation for Instagram and Facebook to respond instantly to comments and messages.
Built strong seasonal promotions during Ramadan with bundle offers and discounts to increase conversions.
Unified Basr Dates’ presence across Instagram, TikTok, Facebook.
OUR APPROACH
Discovery & Strategy – Defined objectives (online sales growth, seasonal campaign planning).
Content Creation – Produced visuals, product photos, and ad creatives in English and Arabic.
Paid Campaigns – Launched Meta, TikTok, and Google Ads targeting UAE audiences.
Automation Setup – Connected social channels to ManyChat for real-time engagement.
Performance Monitoring – Measured CTR, conversions, and ROAS to refine campaigns.
Seasonal Scaling – Pushed promotions and bundles during Ramadan and festive periods.
Maintenance & Growth – Regular updates, retargeting, and creative refresh to sustain momentum.
Metrics & Impact
+42% increase in online sales within 3 months
+65% growth in Instagram followers during Ramadan campaign
Reduced reply time from hours to under 2 minutes with automation
Achieved ROAS of 4.5 on average across ad campaigns
Significant rise in repeat customers through retargeting ads