Mazzanti Digital Marketing
Mazzanti Jewellery Digital Marketing – Delivered bilingual luxury campaigns that boosted social engagement by 55% and increased message-based sales inquiries by 90% with automated replies.
Category
Digital Marketing
Client
Mazzanti Jewellery Factory
Start Date
Oct 29, 2024
Project Description
I managed the digital marketing strategy for Mazzanti Jewellery Factory, a luxury gold brand with multiple branches across the UAE. The goal was to increase brand awareness, build trust through storytelling and influencer marketing, and drive sales directly via message-based campaigns. All campaigns were delivered in both English and Arabic to reach diverse UAE and Gulf customers effectively.
THE STORY
Launched brand awareness campaigns highlighting Mazzanti’s craftsmanship and luxury collections.
Executed sales-driven “message campaigns” on Meta to convert social engagement into direct inquiries and store visits.
Increased social media visibility with bilingual creatives tailored for cultural occasions (Ramadan, Eid, weddings).
Integrated ManyChat automation across Instagram, WhatsApp, and Facebook for instant replies on pricing, karat, and branch locations.
Partnered with influencers to amplify Mazzanti’s prestige and reach new audiences.
Improved customer engagement rates with high-quality video content and interactive campaigns.
OUR APPROACH
Discovery & Brand Positioning – Defined campaign goals: awareness first, sales conversions second.
Content Strategy – Designed bilingual visuals, videos, and ad copy aligned with Mazzanti’s luxury identity.
Paid Campaigns – Ran Meta Ads focused on awareness, engagement, and message objectives.
Message Automation – Deployed ManyChat to handle auto-replies for inquiries and store information.
Influencer Integration – Selected GCC-based influencers to reinforce brand credibility.
Performance Optimization – Tracked engagement, CTR, and message conversions to refine campaigns.
Maintenance & Scaling – Scaled message campaigns during peak shopping periods (festive seasons).
Metrics & Impact
+55% increase in overall social media engagement within 3 months
+40% growth in Instagram followers after brand awareness campaigns
+60% rise in message-based inquiries leading to store visits
Reduced average customer reply time from hours to under 2 minutes
Generated consistent inbound sales inquiries through automation and ads